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SCRxIBE is a planning approach, which has been designed and developed by professionals in pharmaceutical marketing, to serve the brand planning needs of the pharmaceutical industry.

  • It has been extensively tested by pharmaceutical marketeers in the 10 years that it has been in development and during this period, it has been refined by continuous feedback.
  • SCRxIBE provides a framework for thinking, covering the whole strategic marketing planning process, from analysis through to implementation, monitoring and control.
  • It requires customer insight to help develop the patient brand segmentation, positioning and strategy around patient segmentation, which will aid the accuracy of forecasting, facilitate the development of positioning and focus the life-cycle management plan.

Product demonstration click here (requires Java Machine)

It is designed to structure and encourage quality thinking, and not to restrict it. Because it recognises the difference between the flow of the thinking process and the flow of a good presentation to senior managment.  SCRxIBE goes beyond what is possible with template-based planning systems.


Terminology is customisable by client.

Calculations are automated, as is the flow of information. Various reports and slide presentations can be generated automatically. It uses the MS Office suite of applications.

Plans developed in SCRxIBE are easy to change and update, new ideas or newly acquired insights into the marketplace are easily incorporated.

It forges the link between strategy and the operational plan.

It's not about reinventing the wheel but thinking in fresh ways.




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For more information contact St-Clair Solutions.