BRANDWAX, the unique service provided by St. Clair Consulting uses SCRxIBE

SCRxIBE is also used by many of the leading marketers working in both large and small pharmaceutical companies, and used across many different countries.

SCRxIBE has been described as the first computerised strategic brand planning tool available in the UK , Europe and the USA.

It encourages more efficient use of time and resources in developing strategic brand plans that are effective. The software has been exhaustively field-tested, before its launch in Autumn 2000, by pharmaceutical industry insiders.

Here are several senior marketers from around the world speaking frankly about why they selected SCRxIBE; their experiences in using the software; and how SCRxIBE has helped them and their companies.

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David Boucher When Managing Director of Orion Pharma Now acts as a Non-Executive Director for a number of pharma & non-pharma companies	Case Study (PDF)
David Allsop Vice President of Northern Europe Biogen Idec	Read article
Dr. Pietro Crovetto   When Marketing Director at Chiesi Farmaceutica in Italy Now Head of Marketing, Nordics at Novartis Sverige AB	Read article Case Study (PDF)
John Glasspool   When Senior Director, CNS Group at Janssen Pharmaceutica Now Head CVM Marketing, BF CVM MANAGEMENT at Novartis International	Read article
Cecilia Högestätt   Global Brand Director Core Therapy Area – CCC at Orion Pharma	Case Study (PDF)
Munna Vio   Commercial Research Director at RNID	Case Study (PDF)

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