<p style="margin-top:0;margin-bottom:0;"><font size="2">SCRxIBE was created by: </font></p> <p style="margin-top:0;margin-bottom:0;"><font size="2"> </font></p> <p style="margin-top:0;margin-bottom:0;"><font size="2">Janice MacLennan, a Director of St. Clair Solutions and St. Clair Consulting. </font></p> <p style="margin-top:0;margin-bottom:0;"><font size="2"> </font></p> <p style="margin-top:0;margin-bottom:0;"><font size="2">Why was SCRxIBE created? </font></p> <p style="margin-top:0;margin-bottom:0;"><font size="2"> </font></p> <p style="margin-top:0;margin-bottom:0;"><font size="2">Organisations need to ensure that the time invested in planning creates value; </font></p> <p style="margin-top:0;margin-bottom:0;"><font size="2"> </font></p> <p style="margin-top:0;margin-bottom:0;"><font size="2">They also recognise that the secret to creating value is by ensuring that the ‘thinking that goes into the plans is optimal' – this results in better plans, and better plans results in greater sales. </font></p> <p style="margin-top:0;margin-bottom:0;"><font size="2"> </font></p> <p style="margin-top:0;margin-bottom:0;"><font size="2">SCRxIBE has two key influences on its on-going development; </font></p> <p style="margin-top:0;"><font size="2"> </font></p> <ul> <li><font size="2">User experience and feedback </font></li> <li><font size="2">The development and latest thinking about how marketing should be applied with the pharmaceutical industry </font></li> </ul> <p style="margin-bottom: 0;"><font size="2"> </font></p> <p style="margin-top:0;margin-bottom:0;"><font size="2">However there is a difference between the flow of the thinking process and the flow of a good presentation to communicate the plan to Senior Management. SCRxIBE manages both requirements. </font></p> <p style="margin-top:0;margin-bottom:0;"><font size="2"> </font></p> <p style="margin-top:0;margin-bottom:0;"><font size="2">Janice MacLennan is co-author of one the best selling pharmaceutical marketing texts book – ‘Marketing Planning for the Pharmaceutical Industry', and the sole author of ‘Brand Planning for the Pharmaceutical Industry' </font></p> <p style="margin-top:0;margin-bottom:0;"><font size="2"> </font></p> <p style="margin-top:0;margin-bottom:0;"><font size="2">SCRxIBE embodies the principles established in the first book and further built upon/strengthened in the second book. </font></p>
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