SCRxIBE was created by:
Janice MacLennan, a Director of St. Clair Solutions and St. Clair Consulting.
Why was SCRxIBE created?
Organisations need to ensure that the time invested in planning creates value;
They also recognise that the secret to creating value is by ensuring that the ‘thinking that goes into the plans is optimal' – this results in better plans, and better plans results in greater sales.
SCRxIBE has two key influences on its on-going development;
However there is a difference between the flow of the thinking process and the flow of a good presentation to communicate the plan to Senior Management. SCRxIBE manages both requirements.
Janice MacLennan is co-author of one the best selling pharmaceutical marketing texts book – ‘Marketing Planning for the Pharmaceutical Industry', and the sole author of ‘Brand Planning for the Pharmaceutical Industry'
SCRxIBE embodies the principles established in the first book and further built upon/strengthened in the second book.